2010Commencing our work on making the idea of teeth whitening available to everyone a reality.

2011thorough research of samples of teeth whitening products from all over the world to create the most effective and safe formulas for teeth whitening at home. About 600 samples of the first whitening toothpaste had been tested.

2012release of the first domestic whitening gel. The range extended up to 12 basic products for effective and careful teeth whitening at home.

2013Results of the first clinical trials of CLEANDERMA Test Laboratory proving the efficiency of the teeth whitening system. Teeth are whiter by 3 shades in 1 week of regular use and by 4 shades in two weeks.

2014Teeth whitening available in 30 Russian regions in pharmacies and dental rooms.

2016We explore new markets, signing contracts with major retailers and distributors.

2017The biggest restyling of our brand. Launch of new unique product lines. Registration of our products in the European markets.

  2018 The new top product - teeth whitening strips with Active Oxygen with the unique NO SLIP technology.

  2019 WATERDENT water flosser liquids have become a leader on the Russian market. The release of new Whitening and Dry mouth liquids. Manufacture of water flosser under own brand WATERDENT.